LoginLogin SignupSignup

Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
  • Analytics
  • On-device advertising
  • More topics...
    • Web3
    • Games
    • Apps
    • Creatives
    • Apple Search Ads
    • A/B testing
    • Agencies
    • MobileVoice
    • Cross promotion
    • Hyper-casual
    • Indie
    • Trends
    • In-app bidding
    • Mediation
    • KPIs
    • Rewarded video
    • Offerwall
    • Interstitial
    • UA Optimizer
    • ASO
      • Reset all Done
Blog
2025 Mobile gaming trends: Unity perspectives
Sari Berkovich — Jan 07, 2025
Amir Shaked, VP Revenue, Ads at Unity The mobile gaming industry experienced yet another transformative year in 2024, w...
  • apps
  • industry trends
  • ...
    • mobile gaming
    • monetization
    • user acquisition
Blog
2025 Mobile gaming trends: Industry perspectives
Sari Berkovich — Jan 05, 2025
Chirag Ambwani, SVP, Gaming & Entertainment at Sensor Tower 2024 was a year of stability and back-to-basics for the...
  • industry trends
  • mobile gaming
  • ...
    • monetization
    • user acquisition
Blog
Spotlight on mobile game growth: 2024 customer successes and insights
Savannah Cookson — Dec 17, 2024
2024 was a monumental year for studios of all sizes in the gaming and app industry. Our customer stories highlight the a...
    Blog
    State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
    Samantha Benjamin — Dec 11, 2024
    In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
    • games
    • monetization
    • ...
      • user acquisition

    Community subscribe – EN


    Subscribe to our
    newsletter     for actionable app advice

    SubscribeSubscribe
    Blog
    Extend Your Holiday Success: Q5 Strategies for Mobile User Acquisition
    Savannah Cookson — Nov 14, 2024
    While the holiday season remains a busy time of year with consumers being inundated with sales, deals, and general holid...
      Blog
      Advertiser's Playbook to Win the 2024 Holiday Season
      Unity — Oct 16, 2024
      As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,09...
      • MobileVoice
      Blog
      4 key strategies to drive scale and revenue for your app during the shopping season
      Daniel Godley — Sep 23, 2024
      As most app marketers know, time spent on device peaks during the holiday season. Between November and December, househo...
      • on-device advertising
      Blog
      Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
      Daniel Godley — Jul 22, 2024
      2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
      • on-device advertising

      Glossary – EN

      See moreSee more