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Expert tips for turning apps
into successful businesses

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Case Study
How 37 Games exceeded their D30 ROAS goal by 35% with the Tapjoy offerwall
37 Games, Puzzles & Chaos: Frozen Castle
37 Games is a puzzle game developer based in China, known for international hits like Puzzles & Conquest, Puzzles &a...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Case Study
How 31 Games increased installs 2x and boosted ARPU by 143% with ironSource Ads event optimization
31 Games, Magic Paper Dolls
31 Games is a casual game developer based in China, known for hits like Magic Paper Dolls, Mix Master, and Yoyo Decor Li...
  • ironSource Ads
  • user acquisition
Case Study
How MegaJoy Studio doubled their revenue in only 2 months
MegaJoy Studio,
Find out how MegaJoy Studio majorly scaled their new hit title with the ironSource Ads ROAS optimizer. MegaJoy Studio...
  • ironSource Ads
  • levelplay
  • ...
    • MegaJoy
    • MegaJoy Studio
    • roas optimizer
    • Role Swap
    • user acquisition
Case Study
Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads
Kwalee,
Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spe...
  • Kwalee
  • Unity Ads
  • ...
    • user acquisition

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Case Study
How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games
Lihuhu,
Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a...
  • mediation
  • monetization
  • ...
    • Unity LevelPlay
    • user acquisition
Case Study
How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
Malpa Games,
Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
  • tools|user acquisition
  • ua optimizer
  • ...
    • user acquisition
Case Study
How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall
Crazy Maple Studio, Chapters: Interactive Stories
Crazy Maple Studio is a US-based mobile game developer known for their casual hits, including Chapters: Interactive Stor...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition

Glossary – EN

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