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2021 monetization and UA benchmarks for mobile games

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User acquisition
Monetization
Creatives
C-suite/executive
Less than 5 person studio
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What's in the guide?

Benchmarks for key user acquisition and monetization KPIs like ARPDAU and IPM across multiple game genres

Tips and best practices for increasing KPIs and hitting your game's benchmarks

Strategies top game developers are using to grow their businesses

Download the guide now