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Expert tips for turning apps
into successful businesses

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Case Study
How 37 Games exceeded their D30 ROAS goal by 35% with the Tapjoy offerwall
37 Games, Puzzles & Chaos: Frozen Castle
37 Games is a puzzle game developer based in China, known for international hits like Puzzles & Conquest, Puzzles &a...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Case Study
How 31 Games increased installs 2x and boosted ARPU by 143% with ironSource Ads event optimization
31 Games, Magic Paper Dolls
31 Games is a casual game developer based in China, known for hits like Magic Paper Dolls, Mix Master, and Yoyo Decor Li...
  • ironSource Ads
  • user acquisition
Blog
2025 Mobile gaming trends: Unity perspectives
Sari Berkovich — Jan 07, 2025
Amir Shaked, VP Revenue, Ads at Unity The mobile gaming industry experienced yet another transformative year in 2024, w...
  • apps
  • industry trends
  • ...
    • mobile gaming
    • monetization
    • user acquisition
Podcast
How Tilting Point is unlocking the value of D2C webstores
Yi GongTilting Point — Jan 07, 2025
In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting...
  • monetization

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Blog
2025 Mobile gaming trends: Industry perspectives
Sari Berkovich — Jan 05, 2025
Chirag Ambwani, SVP, Gaming & Entertainment at Sensor Tower 2024 was a year of stability and back-to-basics for the...
  • industry trends
  • mobile gaming
  • ...
    • monetization
    • user acquisition
Blog
Spotlight on mobile game growth: 2024 customer successes and insights
Savannah Cookson — Dec 17, 2024
2024 was a monumental year for studios of all sizes in the gaming and app industry. Our customer stories highlight the a...
    Blog
    State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
    Samantha Benjamin — Dec 11, 2024
    In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
    • games
    • monetization
    • ...
      • user acquisition
    Case Study
    How MegaJoy Studio doubled their revenue in only 2 months
    MegaJoy Studio,
    Find out how MegaJoy Studio majorly scaled their new hit title with the ironSource Ads ROAS optimizer. MegaJoy Studio...
    • ironSource Ads
    • levelplay
    • ...
      • MegaJoy
      • MegaJoy Studio
      • roas optimizer
      • Role Swap
      • user acquisition

    Glossary – EN

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