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Expert tips for turning apps
into successful businesses

  • Monetization
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Case Study
How LBC Studios boosted ARPDAU 37% using Unity LevelPlay’s A/B testing tool
LBC Studios,
LBC studios is a Canadian gaming studio founded in 2015 known for their hit game, Hempire. When the studio wanted to boo...
  • ab testing
  • monetization
Case Study
How Wonder Group boosted ARPDAU 24% and reached #2 on the US charts with Unity LevelPlay mediation
Wonder Group, Save the Doge
Wonder Group is a Chinese mobile gaming studio home to hyper-casual games like Save the Doge. Wonder Group wanted to boo...
  • ab testing
  • mediation
  • ...
    • monetization
    • user acquisition
Blog
Man vs. Machine: 3 ways you can impact growth
Maya Fehler — Nov 20, 2022
At Appfest 2022, ironSource’s Maytal Shaul, Anna Popereko, and Yuval Lotan walked through 3 ways you can impact growth i...
  • ab testing
  • custom product pages
  • ...
    • rewarded video
Blog
4 tips for quicker and easier creative optimization
Rae Steinbach — Jul 24, 2022
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition

Community subscribe – EN


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Case Study
How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay
Ludia Games, Jurassic World Alive
Ludia Games is a major game developer owned by Jam City and based in Montreal, Canada. Their most popular hits include c...
  • ab testing
  • games
  • ...
    • mediation
    • monetization
Case Study
How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis
Qiiwi Games,
Qiiwi Games is a multi-platform game developer based in Sweden. Responsible for hits like Wordington and Hell’s Kitchen:...
  • ab testing
  • analytics
  • ...
    • games
    • mediation
Blog
3 KPIs to watch when A/B testing your ad placement strategy
Anna Popereko, Senior Game Designer at Unity — Apr 20, 2022
If you’re looking to improve revenue, your ad placement strategy is a great place to start. Every aspect of ads - placem...
  • ab testing
  • interstitial
  • ...
    • monetization
    • rewarded video

Glossary – EN

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