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Expert tips for turning apps
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Blog
Social networks are not enough: why you should diversify your app marketing channel mix
Daniel Godley — Apr 15, 2024
App marketers now have more capabilities than ever before to reach new audiences. Yet, despite the wealth of options ava...
  • apps
  • in-app bidding
  • ...
    • user acquisition
Blog
Samsung in 2024: Users, innovation, and technology
Daniel Godley — Jan 23, 2024
50 years after the first cellphone call was made in 1973 by Martin Cooper, the World Economic Forum reports that there a...
  • apps
  • on-device advertising
  • ...
    • user acquisition
Blog
5 key takeaways on consumer engagement with shopping apps
Savannah Cookson — Oct 27, 2023
Online shopping is common practice these days, but how well do we really know how consumers prioritize shopping apps on ...
  • apps
  • retail
  • ...
    • user acquisition
eBook
How to master marketing for the holidays in 2023
Davis Silver — Oct 19, 2023
Knowing when, where, and how to best run your mobile advertising user acquisition campaigns during the holiday season can generate significant returns. Unity created a playbook for mobile marketers to navigate the holiday landscape, analyzing insights from a survey of 16,000 respondents.
  • apps
  • user acquisition

Community subscribe – EN


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Blog
Back-to-school shopping trends for your app or brand in 2023
Daniel Godley — Jun 01, 2023
The back-to-school shopping season is around the corner and consumers are writing up their shopping lists of pencils, te...
  • apps
  • MobileVoice
Case Study
How app agency Reliz increased buying power and drove D1 retention 25% with the ironSource Network
Reliz,
Reliz is an agency and digital partner for mobile apps, providing professional services and assistance with performance ...
  • apps
  • user acquisition
eBook
How to master app discovery for your fintech app
Jasmine Cohen — Mar 06, 2023
A deep dive into how consumers discover and use investment apps, budget apps, and banking apps
  • apps
  • user acquisition

Glossary – EN

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