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Expert tips for turning apps
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Blog
9 tips to boost your UA over the holidays
Sari Berkovich — Dec 05, 2023
In a season marked by high installs per mille (IPMs), the holidays are an optimal time for user acquisition (UA). During...
  • cross promotion
  • holiday
  • ...
    • offerwall
    • ua optimizer
    • user acquisition
Case Study
Bole Games increases installs 173% and slices eCPI by 30% with ironSource’s cross promotion solution
Bole Games, Cash Frenzy
Bole Games is a giant in the world of mobile slot games, holding the greatest market share of the genre in all of China....
  • cross promotion
  • user acquisition
Webinar
How to scale your app portfolio with cross promotion
Omer KatzburgironSource — Apr 26, 2022
Set up your cross promotion strategy for success with actionable tips, key misconceptions, and a walkthrough on the LevelPlay platform
  • cross promotion
  • user acquisition
Blog
The what, why, and how of cross promotion
Rae Steinbach — Feb 22, 2022
Cross promotion is set to become increasingly important this year. It’s the reason why major game companies are buying a...
  • cross promotion
  • user acquisition

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Case Study
Amanotes increases installs 192% and ARPDAU 17% with ironSource D1 ROAS optimizer and cross promotion tool
Amanotes, Tiles Hop
Amanotes is a leading mobile games publisher based in Vietnam, with 2 billion downloads across their portfolio of music-...
  • cross promotion
  • games
  • ...
    • hyper-casual
    • mediation
    • ua optimizer
Case Study
How Lucky Day increased ARPDAU and retention by switching to ironSource mediation
Lucky Day, Lucky Day
Lucky Day games focus on fast, fair, and fun skill-based competitions where users can earn real value prizes. Founded in...
  • ad quality
  • cross promotion
  • ...
    • games
    • mediation
    • monetization
    • user acquisition
Blog
How to build the ultimate cross promotion strategy with Playtika and Supersonic
Davis Silver — Aug 22, 2021
Mishka Katkoff from Deconstructor of Fun sat down with Yuval Yosefi, Media Department Lead at Playtika, and Igor Beresla...
  • cross promotion
  • games
  • ...
    • hyper-casual
    • user acquisition

Glossary – EN

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