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Blog
The shift from hyper to hybrid-casual games (and why it matters for everyone)
Samantha Benjamin — Jan 31, 2024
The last 4 years are widely regarded as the age of hyper-casual. In just a few short years, the genre went from being re...
  • games
  • hyper-casual
  • ...
    • monetization
    • user acquisition
Case Study
How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy offerwall
IEC Games, Bubble Sort Color Puzzle
IEC Games is a hyper-casual game publisher based in Vietnam. Founded in 2015, they’re known for hyper-casual puzzle hits...
  • hyper-casual
  • offerwall
  • ...
    • user acquisition
Blog
From core to meta gameplay: 8 ad placements to boost your hyper-casual game’s LTV
Anna Popereko and Roman Shyshkin, Game Design Consultants — Jan 23, 2023
The hyper-causal genre thrives on its famously low CPIs and LTVs, which enable developers to affordably buy users at sca...
  • hyper-casual
  • monetization
  • ...
    • rewarded video
Blog
Going off autopilot in ad monetization: 4 innovative strategies to start implementing
Maya Fehler — Dec 15, 2022
It's easy to stick with strategies that work - but incremental growth comes from balancing exactly that with constant te...
  • hyper-casual
  • monetization
  • ...
    • rewarded video

Community subscribe – EN


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Blog
The hyper-casual gaming industry: Past, present, and future
Rae Steinbach — Nov 28, 2022
Since coming onto the scene just a few years ago, hyper-casual games have experienced an exponential surge in growth. Fr...
  • hyper-casual
  • user acquisition
Blog
The 5 steps to launching a hyper-casual game in 2022
Maya Fehler — Oct 25, 2022
At this year’s Mobidictum Business Conference, Lior Shekel, Director of Strategic Partnerships at ironSource, walked thr...
  • hyper-casual
  • soft launch
Case Study
How ironSource LevelPlay got FreePlay to #1 in the US on Android by increasing installs 3x and ARPDAU 21%
FreePlay, Count Masters
When FreePlay, a hyper-casual game publisher, launched Count Masters, the game quickly went viral and enjoyed the #1 spo...
  • games
  • hyper-casual
  • ...
    • ua optimizer
    • user acquisition

Glossary – EN

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