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Expert tips for turning apps
into successful businesses

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Blog
2025 Mobile gaming trends: Unity perspectives
Sari Berkovich — Jan 07, 2025
Amir Shaked, VP Revenue, Ads at Unity The mobile gaming industry experienced yet another transformative year in 2024, w...
  • apps
  • industry trends
  • ...
    • mobile gaming
    • monetization
    • user acquisition
Podcast
How Tilting Point is unlocking the value of D2C webstores
Yi GongTilting Point — Jan 07, 2025
In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting...
  • monetization
Blog
2025 Mobile gaming trends: Industry perspectives
Sari Berkovich — Jan 05, 2025
Chirag Ambwani, SVP, Gaming & Entertainment at Sensor Tower 2024 was a year of stability and back-to-basics for the...
  • industry trends
  • mobile gaming
  • ...
    • monetization
    • user acquisition
Blog
State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
Samantha Benjamin — Dec 11, 2024
In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
  • games
  • monetization
  • ...
    • user acquisition

Community subscribe – EN


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Case Study
How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games
Lihuhu,
Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a...
  • mediation
  • monetization
  • ...
    • Unity LevelPlay
    • user acquisition
Blog
Ad revenue and churn: A balancing act
Daniel Godley — Jun 13, 2024
A diverse monetization strategy is vital to provide your app with long-term resilience. Using varied revenue streams, yo...
  • ad quality
  • monetization
Blog
Introducing the all-new Unity LevelPlay
Unity LevelPlay — May 22, 2024
Partnering with a strong mediation provider has never been more important. As the shift to bidding and mounting privacy ...
  • monetization
  • user acquisition

Glossary – EN

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