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Expert tips for turning apps
into successful businesses

  • Monetization
  • User acquisition
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Case Study
How MWM used Unity Playworks’ testing tool to cut their playable testing costs by 60%
MWM, Color Pop AI
Ranked as one of France’s top app publishers, MWM develops and publishes top consumer apps - ranging from their well-kno...
  • creatives
Blog
Mobile game creative trends to supercharge your app’s UA 
Daniel Godley — Oct 04, 2023
User acquisition is at the core of app growth, and creatives are one of the best tools UA managers have to reach and eng...
  • creatives
  • user acquisition
Podcast
AI and creatives: Now, later, and the far-future
Dan Greenberg — Feb 09, 2023
In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at...
  • creative production
  • creatives
Podcast
Outsource vs. in-house: The best way to build creatives in 2023
Vitaly GladkovAppQuantum — Dec 07, 2022
In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lea...
  • creative optimization
  • creatives
  • ...
    • user acquisition

Community subscribe – EN


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Blog
Building your 3 pronged holiday UA strategy: Creatives, offerwall, and on-device advertising
Davis Silver — Oct 31, 2022
Time spent in apps always peaks during the holiday season. The key to making that uplift work for your user acquisition ...
  • creative production
  • creatives
  • ...
    • offerwall
    • on-device advertising
    • user acquisition
Blog
4 tips for quicker and easier creative optimization
Rae Steinbach — Jul 24, 2022
The mobile game industry is fast-paced and aggressive - someone is always waiting to replicate your game or your creativ...
  • ab testing
  • creatives
  • ...
    • user acquisition
Blog
The app CMO manifesto: Why unified marketing is the best way forward
Peli Beeri, General Manager at Luna — Jun 27, 2022
Since 2008 when it first emerged, the app economy has evolved to include some of the biggest brands in the world - and o...
  • apps
  • creatives
  • ...
    • user acquisition

Glossary – EN

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