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Expert tips for turning apps
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Case Study
How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
Malpa Games,
Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
  • tools|user acquisition
  • ua optimizer
  • ...
    • user acquisition
Case Study
How MWM multiplied their installs 2.5x and increased their event conversion by 15% with ironSource Ads’ tCPA optimizer
MWM, Color Pop
MWM is a top consumer app developer and publisher based in France, and home to AI-powered apps like Piano, Beat Maker Pr...
  • ua optimizer
  • user acquisition
Blog
4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer
Sagiv Arias, Senior Growth Strategy Manager at Unity — Mar 18, 2024
As you grow your app, scaling your user base is essential. Traditional CPI advertising ensures you can grow your install...
  • tools|user acquisition
  • ua optimizer
Blog
9 tips to boost your UA over the holidays
Sari Berkovich — Dec 05, 2023
In a season marked by high installs per mille (IPMs), the holidays are an optimal time for user acquisition (UA). During...
  • cross promotion
  • holiday
  • ...
    • offerwall
    • ua optimizer
    • user acquisition

Community subscribe – EN


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Case Study
How Panda Studio boosted ROAS 222% and reduced eCPI 21% with Unity LevelPlay’s product suite
Panda Studio, Battle Bingo
Panda Studio, a mobile game development company based in China, was looking to scale up their biggest hit, Battle Bingo....
  • mediation
  • ua optimizer
  • ...
    • user acquisition
Case Study
Bole Games cuts complaints by over 50% and negative App Store reviews 20% with Ad Quality from Unity LevelPlay
Bole Games, Cash Frenzy
Founded in 2015, Beijing-based publisher Bole Games creates best-in-genre slot games. In fact, their titles Cash Frenzy ...
  • ua optimizer
Case Study
Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control
Holy Water, My Fantasy
Holy Water is a Ukrainian gaming company that’s created a platform for writers to share their interactive stories and bo...
  • custom product pages
  • ua optimizer

Glossary – EN

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