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Expert tips for turning apps
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Case Study
Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads
Kwalee,
Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spe...
  • Kwalee
  • Unity Ads
  • ...
    • user acquisition
Case Study
How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games
Lihuhu,
Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a...
  • mediation
  • monetization
  • ...
    • Unity LevelPlay
    • user acquisition
Case Study
How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
Malpa Games,
Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
  • tools|user acquisition
  • ua optimizer
  • ...
    • user acquisition
Case Study
How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall
Crazy Maple Studio, Chapters: Interactive Stories
Crazy Maple Studio is a US-based mobile game developer known for their casual hits, including Chapters: Interactive Stor...
  • offerwall
  • tapjoy
  • ...
    • user acquisition

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Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition
Blog
Beyond 50: An untapped audience
Ziva Shapiro — Jun 26, 2024
While many marketers heavily concentrate on reaching Gen Z and Millennial audiences, an often-overlooked yet rapidly-exp...
  • MobileVoice
  • user acquisition
Blog
4 ways to help your app scale during major sporting events
Daniel Godley — Jun 10, 2024
Major sporting events often mean an increase in both app engagement and interest from users for relevant apps. And the 2...
  • on-device advertising
  • user acquisition

Glossary – EN

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