What is user engagement?
User engagement measures the degree of user interaction within an app. Key app engagement metrics include: average session count, average session duration, monthly active users, and daily active users. In other words, high app user engagement means users are in-app for relatively long periods of time. There are several strategies app developers use to increase mobile app engagement, such as smooth onboarding, maintaining a frequent stream of new content and features, and building customized funnels based on user segments.
Related terms:
App LTV
App LTV (lifetime value) LTV, or lifetime value, is a key metric which estimates the revenue a single user generates thr…