Control every aspect of your monetization strategy
Automate your waterfall
Automatically sort instances by CPM, so the highest paying networks always serve first
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Set instance rates for non-bidders
Get control over your waterfall by ensuring non-bidding networks deliver in the order you want
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Create user groups
Set up groups by country and segment and choose which networks serve ads to them
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Engage users with multiple ad formats
25 networks, the largest selection of bidders, plus any other network you want
Serve ads from any demand source you want with custom network support
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Set up and manage direct-sold campaigns from your in-app bidding stack
Supporting various tag types like VAST, hosted, MRAID, and IMA, ironSource gives you full control over your direct-sold campaigns, which run inside your in-app bidding stack – including capping, pacing, targeting capabilities, and more.
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Scale your UA and optimize towards your KPI
- Combo IAP and ad revenue ROAS optimizer
- D1 ROAS optimizer
- D3 ROAS optimizer
- D7 ROAS optimizer
Ensure all mediated networks are set up with the integration test suite
Confirm each ad source is correctly configured, check ads are loading successfully, and ensure ads will display after loading – directly from your mobile test device. The test suite also displays regulation settings, app key, bundle details, and more according to your test device and init response parameters.
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What can you test?
What can you test?
Analyze and keep track of the ad content you show in your app
Churn analysis
Understand which advertisers and networks are causing users to bounce
User journey
See how your users move through in-app ads so you can ensure a positive experience and resolve any complaints
Creative overviews
See a gallery of the ads served to your users and quickly get insights on their performance
Violation reporting
Report problematic ads directly to the network and get notified if they reappear in your app
UX tags
Identify creatives with quality issues, and see why they’re causing friction for your users
Revenue
See revenue contribution per churned user for each advertiser, so you can find the right trade-off for your app business
Market your apps to your users with CPI cross promotion campaigns
Run CPI-based cross promotion campagins within your in-app bidding stack
Keep your best users in your portfolio with a bidding ad network only dedicated to running your cross promotion campaigns. Bid on a CPI basis to optimize them accordingly.
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Run iOS campaigns with confidence
Universal SKAN reporting
Automatically collect SKAN postbacks from every network you work with—in one place, in real time
Conversion value manager
Map your CVs by the ad revenue users generate after downloading your apps
Optimize growth with accurate and comprehensive reporting
Break down cohorts by:
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Break down data on a granular level by:
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View accurate reports on:
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Track built-in and custom metrics including:
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Build custom ad flows for your users
Get segment-level analytics:
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Customize the ad experience per segment:
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Control ad placements at specific points in your app
Work with granular, built-in placements:
- App launch
- Between levels
- Home screen
- Game over
A/B test your placements for smarter optimization
Break down KPIs on the placement level
- eCPM
- Engagement rate
- Impressions/DEU
Get up to 15% more revenue with zero latency between rewarded videos
Connect with a variety of leading performance and brand DSPs
Learn moreLearn morePowered by Open Measurement and smart caching capabilities, ironSource Exchange connects you with the industry’s top performance and brand DSPs, so you can better boost your ARPDAU.