Socialpoint is a mobile gaming company based in Barcelona that develops action, social and strategy games.
Their portfolio of mega-hits include Dragon City, Monster Legends, Tasty Town and World Chef.
The challenge
In the past, the monetization team at Socialpoint had two offerwalls integrated into their game Dragon City - one powered by ironSource and the other powered by another monetization company. The monetization team would often collaborate with the live ops team to run double credit promotions, in which offerwall rewards were multiplied 2x for an hour.
However, Socialpoint noticed that user engagement was quite low, and in some cases the experience was confusing for users. For that reason, Socialpoint was looking for a way to increase revenue and engagement on the offerwall and simplify the user experience.
The solution
First, Socialpoint removed one offerwall, as a way to reduce player confusion, leaving only ironSource in place.
Next, Socialpoint decided to run a disruptive test with ironSource to increase engagement, launching a special promotion event with a 4x multiplier rather than the typical 2x.
Since Socialpoint was also going to expose the promotion event to paying players, they would follow the test with a cannibalization check.
“Our users are key for us and we want to make sure our partners value them and their opinions as much we do.”
- Sofia Gilyazova, Head of Ad Monetization at Socialpoint
The results
The 4x promotion with ironSource was a massive success. Socialpoint saw a drastic increase in revenue and ARPDAU, thanks to the high engagement rate brought by the special promotion.
In addition, the offerwall engaged players who had never interacted with the offerwall before, as they were lured by especially high-value rewards.
“I really value the level of support that we get from ironSource and how they collaborate with our player experience team.”
- Sofia Gilyazova, Head of Ad Monetization at Socialpoint
