Gameloft is one of the world’s biggest game companies, having developed 190 games that see 1.5 million downloads a day, for huge franchises like Despicable Me, Spider-Man, Ice Age, Cars, Shrek, King Kong, and more.
To sustain growth across such a large portfolio of such well known titles, Gameloft needed a powerful mediation platform that would increase ad revenue and enable them to deeply analyze performance.
4x
ARPDAU
In late 2020, Gameloft turned to ironSource LevelPlay mediation to do just that. Since then, they’ve onboarded dozens of their highest-profile games to the platform - using the mediation setup tool to easily configure and activate ad networks.
“ironSource has been a perfect partner for us - both the people and the products," said George Iosif, External Demand Manager at Gameloft. “Their technical support is fast and responsive and they’re always sharing new strategies for improving ad monetization. Beyond that, we’re huge fans of their mediation setup product, which makes it easy to onboard new games - considering our size and that we launch games often, getting set up quickly with ad monetization is crucial to our success."
"We’re huge fans of their mediation setup product, which makes it easy to onboard new games"
- George Iosif, External Demand Manager at Gameloft
Once a game is set up on the platform, Gameloft uses ironSource products, such as in-app bidding - to increase revenue. This product runs a real-time auction for each ad impression and automatically serves the impression to the highest bidder, guaranteeing the most revenue for Gameloft every time. In fact, since starting to use ironSource mediation, ARPDAU (average revenue per daily active user) for Gameloft has increased by 4x.
In addition to relying on ironSource mediation to boost revenue, the team at Gameloft are heavy users of ironSource’s reporting and analytics tools - which they use to track performance on a granular level, enabling them to make quick, informed business decisions. "The reporting and analytics we get on the ironSource platform are extremely detailed in the KPIs and drill downs available to us," said Iosif, "giving us everything we need to analyze performance and see where we can double down our efforts.”
"The reporting and analytics we get on the ironSource platform are extremely detailed in the KPIs and drill downs available to us"
- George Iosif, External Demand Manager at Gameloft
