Lotte Members is a membership rewards services platform that partners with 400,000 companies and reaches approximately 39 million members in South Korea. When they wanted to improve their ad revenue and engagement for L.Point, their membership rewards app, they implemented Tapjoy from Unity’s Offerwall.
Hyohun Jung, Team Leader, Digital Marketing Business Team at Lotte Members, explains how implementing the Tapjoy from Unity Offerwall maximized their monetization strategy, boosting ad revenue 20x and increasing eCPM 10x.
Multiplying our ad revenue with Offerwall
“After initially testing local offerwall options, we weren’t seeing the ad revenue or eCPM we wanted, so we decided to change our approach. We recognized the important role that a strong global partner plays in our success, so we implemented the Tapjoy from Unity Offerwall in March 2023. Tapjoy was a natural choice for us because of its wide range of offers from shopping to gaming, and from survey to registration ads - which were a perfect fit for our L.Point members. We also wanted to tap into Tapjoy’s global traffic to help us grow our eCPM and reach higher bids.
After implementing Tapjoy, we immediately saw how it delivered high-quality offers with high bids, resulting in more valuable rewards for our users. Just one month later, Tapjoy became the primary source of our ad revenue, and it has continued to generate the highest results we’ve seen from any offerwall we’ve used.
"We saw 20x more revenue and a 10x jump in eCPM with Tapjoy currency sales. Through strategic placement of Tapjoy's currency sales within our app, we were able to attract more high-quality users."
Implementing currency sales
We also worked with the Unity team to set up currency sales, offering multiple credit promotions to boost our ad revenue and increase engagement. Currency sales are time-limited opportunities, like special Offerwall promotions, that take place on holidays throughout the year, where users can get up to 10x the standard Offerwall rewards. Because our currency sales started to deliver strong results right away, we decided to give the Tapjoy Offerwall a more visible traffic driver. We featured Tapjoy prominently in a pop-up banner space, where we usually promote our own in-app events.
To feature these promotions, the traffic driver for Tapjoy’s in-app marketplace was now placed in the upper third of our app’s homescreen, a prominent and visible placement.
We saw 20x more revenue and a 10x jump in eCPM with Tapjoy currency sales. Through strategic placement of Tapjoy’s currency sales within our app, we were able to attract more high-quality users, and we continue to see impressive results over time.
"Tapjoy's high-quality demand and extensive global reach have significantly improved our ad revenue and engagement rate."
Generating high-quality demand with global reach
Tapjoy’s high-quality demand and extensive global reach have significantly improved our ad revenue and engagement rate. For our app genre, Tapjoy is a clear leader, even when compared to local offerwall competitors with easy access to local demand.
We look forward to growing our ad revenue and attracting even more high intent users by running more currency sales with Tapjoy in the future. Additionally, we plan to include Tapjoy in more promotional events that will be featured in our premium in-app banner space.”
